Creating print ads is quite a challenging job for designers. Few reasons that cause the making of print ads a little tricky: •Say more in Less Space:For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively. •Lack of Emotions:Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy. •No Sound or Visual effects:In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.