Challenges for print designers

advertisements/posters

Creating print ads is quite a challenging job for designers.

Few reasons that cause the making of print ads a little tricky:

• Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.

• Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.

• No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.